Analysis · Real public data

One customer, 70% of the decline.

Utah Medical Products, a medical device maker in Midvale, Utah, sold 23% less in 2025 than in 2023. Its public filings are enough to show where the decline came from, what it cost in profit and why cash barely moved.

A real company and real figures, taken from its public SEC filings. Utah Medical Products is not a client of Finanzap and has no relationship with us. This is not investment advice.

Why a public company

Our work for clients is confidential, so we cannot show it. The filings of a public company let us show the same reasoning on figures anyone can check.

We chose Utah Medical Products because it is closer in size to a private business than most listed companies: $38.5M of sales and about 150 employees. It is profitable and has no debt, so this is not a rescue story. It is a case of reading a decline correctly.

Where the sales went

Sales went from $50.2M in 2023 to $38.5M in 2025, $11.7M less. The company reports four product categories. Three fell and one grew, and a single category, blood pressure monitoring and accessories, accounts for 83% of the net decline.

The company’s own reports say why. That category included pressure sensors sold to one industrial customer, PendoTECH, which was 17% of total sales in 2023, about $8.6M. Those sales fell to about $2.7M in 2024 and $0.4M in 2025, and the company expects none from here on. That one relationship explains about 70% of the two-year decline.

Sales, 2023 to 2025, by product category

US$ millions

Sales, 2023 to 2025, by product categoryWaterfall chart: sales of 50.2 million dollars in 2023 fall to 38.5 million in 2025. Blood pressure monitoring accounts for most of the decline; neonatal products grew.2023: 50.250.22023Blood pressure: −9.7−9.7BloodpressureGynecology, urology: −2.6−2.6Gynecology,urologyObstetrics: −0.6−0.6ObstetricsNeonatal: +1.1+1.1Neonatal2025: 38.538.52025
Most of the decline sits in one category, and inside it, in one customer.

The business without that customer

Reported sales fell 18.6% in 2024 and 5.8% in 2025, which reads as a business that is still shrinking. Take that customer out and the picture changes: everything else fell about 8% in 2024 and was nearly flat in 2025.

This is the first thing we would want an owner to see. The headline number mixes an event that is now over with an underlying trend that has largely stabilized. Flat is not growth, though: inside it, neonatal products grew 17% over the two years while the gynecology and urology line fell 12%.

Sales with and without the largest industrial customer
YearReported salesThat customerAll other salesChange
2023$50.2M$8.6M$41.6M
2024$40.9M$2.7M$38.2M−8.2%
2025$38.5M$0.4M$38.1M−0.3%

Customer sales are rounded as the company states them, so “all other sales” is approximate.

What it cost in profit

Gross profit fell $8.0M, from $30.0M to $22.0M. Almost all of it is volume: about $7.0M comes from selling less at the 2023 margin, and about $1.0M from the margin itself slipping from 59.8% to 57.1%. The company attributes that slip to rising raw material costs and wage adjustments.

Operating income fell 32%, less than one might expect. Part of the reason is not operational. Amortization of intangible assets, a non-cash charge, dropped from $5.7M to $2.1M. Before that charge, operating income fell 40%. An owner who compares only the operating line from one year to the next would underestimate the hit.

Profit, 2023 to 2025
202320242025
Sales$50.2M$40.9M$38.5M
Gross profit$30.0M$24.1M$22.0M
Gross margin59.8%59.0%57.1%
Operating income$16.8M$13.6M$11.4M
Amortization (non-cash)$5.7M$2.1M$2.1M
Operating income before amortization$22.5M$15.7M$13.5M

Why cash held up

In 2025 net income fell $2.6M, yet cash from operations hardly changed: $14.8M in 2024 and $14.7M in 2025. The difference is working capital. Inventory came down from $9.6M at the end of 2023 to $7.9M at the end of 2025, releasing cash as stock was adjusted to lower sales.

Over the three years the business generated $51.8M of cash from operations. It invested $1.2M, paid $12.5M in dividends and bought back $28.3M of its own shares, and still ended 2025 with $10.7M more cash than it had at the start of 2023: $85.8M, and no debt.

What we would ask next

Public figures only go so far. With access to the detail, these are the questions we would bring to the next management meeting:

  • How much of the remaining sales depends on the next two or three customers or distributors?
  • With lower volume, how much fixed manufacturing cost is each unit now carrying, and where is break-even?
  • Inventory reduction helped cash in 2025. It is a one-time source. What does cash flow look like once inventory is at the right level?
  • Which product lines are growing, and do they earn enough margin to replace what was lost?

Sources and limits

All figures come from the company’s annual reports on Form 10-K for 2023, 2024 and 2025 and its year-end press releases, filed with the U.S. Securities and Exchange Commission. The 10-K for 2025 was filed on March 27, 2026, and all filings are public.

Amounts are rounded. We have no access to internal information, and the questions above are ours, not the company’s.

The management questionHow much of our result depends on one customer, and what does the business look like without it?

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