Quick reads

Three-minute reads on what the numbers do not say at first glance.

Practical analysis for owners and management who want to understand what the numbers mean, not simply receive more reports.

In practice

Eight cases, worked through.

Two analyses use the real, public figures of listed companies. The others are illustrative cases, not clients. Each page says which it is.

Discount calculator: how much more do you need to sell to pay for a discount? Try it with your numbers.

Cash weeks calculator: how many weeks of cash do you really have? Try it with your numbers.

Profitability · Distributor

Revenue is up. Gross profit is not. Why?

A gross profit bridge shows where the extra sales went.

3-minute read · Illustrative case Read the analysis
Cash · Distributor

Profitable, and short of cash.

The bridge from profit to cash, and a 13-week view of what comes next.

3-minute read · Illustrative case Read the analysis
Real public data · Avocado distributor

Sales up 29%. Pounds sold: down 1%.

A California distributor’s public figures show what revenue hides when prices swing.

3-minute read · Real public data Read the analysis
Profitability · Consumer brand

56% gross margin, and little left.

What each sales channel earns after shipping, fees, advertising and returns.

3-minute read · Illustrative case Read the analysis
Real public data · Medical devices

One customer, 70% of the decline.

A Utah manufacturer’s public filings, read the way we read a client’s numbers.

3-minute read · Real public data Read the analysis
Profitability · Manufacturer

The plant is full. Profit is not.

When capacity is the limit, margin percentage points to the wrong product.

3-minute read · Illustrative case Read the analysis
Method · Food producer

Compared to what?

The same month looks bad, good or average depending on the base.

3-minute read · Illustrative case Read the analysis
Profitability · Professional services

Busier than ever, earning less.

Revenue per hour worked shows which type of work actually pays.

3-minute read · Illustrative case Read the analysis

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