Financial analysis and planning for business owners · External FP&A

Can your business earn more? Your numbers have the answer.

Every month we explain what happened to your profit and your cash, and what to do about it. For U.S. privately held businesses with US$2 million to US$30 million in revenue that already have accounting in place and need to understand what their numbers are telling them.

Fixed fee: US$3,000 per month · two spots at US$2,000 · if the first review is not useful, you pay only half a monthUS$3,000 per month · two spots at US$2,000 · first-month guarantee

A 20-minute conversation to understand your business and see whether Finanzap can help. Nothing to prepare.

  • A monthly review, with a conversation every week
  • Works alongside your accountant or CPA
  • Fixed monthly fee, not hours
  • A service, not an app
Management review Mar · Month 3 of 12
Illustrative example
Revenue
$1.28M
+6.0% vs budget
Gross margin
31.5%
−1.7 pts vs budget
13-week cash low
$167K
Week 9

Gross profit vs. budget, US$ thousands

Gross profit: budget to actualAgainst a budget gross profit of $400K, volume added $31K, price $13K; discounts took away $34K, mix $4K and unit cost $4K. Net change +$2K, to $402K.Volume: +31+31VolumePrice: +13+13PriceDiscounts: −34−34DiscountsMix: −4−4MixUnit cost: −4−4Unit costNet change: +2+2Netchange

What deserves attention: revenue is ahead of budget, but discounts gave back almost all of the extra gross profit.The income statement: revenue 6.0% above budget, and gross profit in line with it. At first glance, a good month.What happened: the extra volume came from Industrial supplies (+13.9% against budget). It was bought with discounts.Where it sits: that line’s discount went from 4.0% to 8.6%, mostly in four accounts. A 6% ceiling is worth about $24K a month.What is coming: cash falls below the $200K minimum in weeks 8 to 10. There is time to act.

Illustrative figures. Not a client case. See the full sample report
See the cycle in 1 minute

A 20-minute conversation to understand your business and see whether Finanzap can help. Nothing to prepare.

  • A monthly review, with a conversation every week
  • Works alongside your accountant or CPA
  • Fixed monthly fee, not hours
  • A service, not an app

Sound familiar?

You have the numbers. The hard part is deciding with them.

Your books are in order and the reports arrive on time. And still:

  • Margins move without clear reasons
  • Discounts are given out of habit, not by decision
  • Cash is tighter than expected
  • Decisions run on gut feel
  • It is not clear what to improve first

What you receive

A report every month, and a conversation every week to decide with it.

Page 4 of the sample report: cash and 13-week forecastPage 2 of the sample report: gross profit bridgePage 1 of the sample report: summary for management
Week 1: the report and the direction
What changed and why, in green what is worth continuing and in red what needs to stop, plus cash for the next 13 weeks. With that, the direction is set.
Weeks 2 to 4: from direction to a concrete plan
One conversation a week: go deeper into the results, weigh the options, and settle what gets done, who owns it and how it is measured.
The follow-up
Each report shows how the agreed actions are going.

See a sample report

How it works

Your accountant tells you how much you made and how much you have. On that basis, Finanzap shows you why, and what to do.

  1. Your financial information

    You share what your business already produces, plus the business context.

  2. Finanzap analysis

    Profitability, cash, working capital, forecast and variances, with the same method every month.

  3. Management review

    A monthly review, with a conversation every week, on what changed, why, and what matters.

  4. Decisions with the numbers in front of you

    On pricing, discounts, inventory, collections and growth.

20+ years of executive financial experience
Gained at multinationals in consumer, healthcare and industrial businesses.
Remote by design
Serving U.S. privately held businesses from Latin America, never more than three hours from any time zone in the contiguous U.S.
Focused on management questions
Not bookkeeping, tax preparation, daily finance operations or hourly availability.

See what’s included and the fee

Fit and price

Built for businesses that already have their books in order.

Your financial information exists. Finanzap helps management understand what it means, what is changing and what deserves attention next, without hiring someone full time.

Good fit

Especially distributors, wholesalers and importers; manufacturers too

  • Privately held company with roughly US$2 million to US$30 million in annual revenue
  • Existing accounting and financial information
  • Management wants to know where profit comes from, where cash goes and what is coming
  • Willing to use financial information to make decisions
  • Looking for an analysis every month, not someone to call at any hour

Not for you

  • Looking for accounting, bookkeeping or tax services
  • No reliable financial information available
  • Looking for a one-time report or project only
  • Looking for day-to-day finance operations
  • Engineering, software or government contracting businesses
One service, one fee

US$3,000 per month

Agreed in advance. No hourly billing and no setup fee.

Two spots at a reduced rate

US$2,000 per month, fixed for 12 months, for the next two clients. In return we ask one thing: a short testimonial once you have seen the results. It can be published without your name.

First-month guarantee

Half when we start and half when you receive your first monthly review. If that review is not useful to you, you skip the second half and the engagement ends. See terms

Discuss your business See everything the service includes

Want to understand your numbers better?

Start with the financial question you are trying to answer. We can take it from there.

A 20-minute conversation to understand your business and see whether Finanzap can help. Nothing to prepare.

Discuss your business Book 20 min